Thursday, September 20, 2007

Halo No Longer Just a Game for Microsoft

"Microsoft Corp wants video gamers to "finish the fight" when the last chapter of its "Halo" trilogy comes out next week, but a carefully crafted merchandising strategy will make sure Master Chief lives on for years to come."

That strategy includes carpet bombing the public with thousands of different Master Chief and Halo themed action figures.

As proof they aren't milking Halo for every dime they can get, Microsoft claims they turned down Halo lottery tickets and Cortana lingerie.

However, Microsoft had no comment that it was the Halo-themed crystal meth that led an Australian man into having a threesome with toilet detergent and a vacuum cleaner.

read more | digg story

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